- 80% of multinationals remain very committed to China, but more than two thirds are pressured and rapidly losing competitive advantage. A new China playbook for international companies is required which involves finding a balance between engage and de-risk strategies.
- An engage strategy - driven by the increasing potential of the Chinese market as traditional industries consolidate, new booming industries emerge, and increased competition - demands more engagement and localised operations among multinationals.
- A de-risk strategy – driven by continued Covid restrictions, global economic headwinds, and geopolitical risks - entails both de-risking global operations out of China and China operations out of global.
- Inorganic growth is becoming a key tool for achieving a successful engage and de-risk strategy. M&A, Joint Ventures, involvement in local stock markets, and increased local financing are all consolidated trends for the future.
- Actions needed now to bridge the communication and understanding gap between global HQ and China teams.
About InterChina Consulting
InterChina Consulting has been serving international companies operating in China for almost 30 years.