InterChina Partners, one of leading investment banking advisory firms based in China, is pleased to announce that it advised Flex Bedding Group in the successful establishment of a Joint Venture between its U.S. subsidiary, ES Kluft & Company and De Rucci Healthy Sleep Co., Ltd (DeRUCCI, SZSE: 001323), A leading Chinese mattress and furniture manufacturer. The transaction was closed in May 2025.

About Flex Bedding Group: Headquartered in Madrid, Spain, Flex Bedding Group is a leading provider of bedding solutions with a strong multi-brand portfolio spanning from the mass market to the luxury segment. The group has around 2,200 employees and operates 10 manufacturing facilities across 7 countries with well-known premium mattress brands such as Vispring, Kluft, and Schramm etc.

About ES Kluft & Company: Headquartered in California, US, ES Kluft & Company is a leading manufacturer of ultra-luxury mattresses. It produces high-end bedding under the Kluft and Aireloom brands, which are widely recognized in the luxury sleep market. In 2013, ES Kluft was acquired by Flex Bedding Group, to further strengthen Flex’s presence in the North American luxury mattress segment.

About DeRUCCI: Listed on the Shenzhen Stock Exchange (001323.SZ), DeRUCCI specializing in the research, development, production, and sale of healthy sleep systems in both domestic and international markets. Its core product range includes mattresses, bed frames, bedding, sofas, and related items. As of the end of 2024, the company operated approximately 5,400 stores across China, generating around USD 777 million of annual revenue.

InterChina’s deal team includes Eduardo Morcillo, Managing Partner, Kevin Xiao, Director, Yuan Hao, Associate from its Shanghai office, and Julio Lopez Castaño, Senior Advisor nd Spain representative from its Madrid office.

“We are proud to have supported Flex in completing this transaction. It marks a significant step toward their strategic goal of bringing the Kluft and Aireloom brands—under their U.S. subsidiary ES Kluft & Company—into the Chinese market, capitalizing on the growing demand for luxury bedding solutions driven by the rise of HNWIs and UHNWIs in China. This move not only reinforces Flex’s leadership in China’s ultra-premium and luxury mattress segment but also aligns seamlessly with DeRUCCI’s strategy to expand in the high-end market. We’re delighted to have closed a deal that creates strong strategic synergies for both parties.” said Eduardo Morcillo.

InterChina served as Flex’s exclusive transaction advisor and provided comprehensive transaction advice, including identification of potential partners, deal structure analysis, business plan preparation, negotiation support, key terms (Term Sheet) and definitive agreements, and transaction process management.