3D Printing is going to become increasingly relevant to many manufacturers in many sectors in China. Nevertheless, moving the use of Industrial Additive Manufacturing from prototyping to full production faces significant and unique challenges. In this article, InterChina Partners Tao LIN and Franc Kaiser discuss the potential for AM in China, the questions that both AM providers and potential users should be asking themselves at this point in time, and how innovative business models could catalyse the uptake of AM over the coming couple of years.